Imagine that you (your company) just moved to a new city and good on you, received an invite to a dinner party.
You consider what to wear, when to arrive and are conscious of the impression you will make upon these new people whom you hope to see again.
Your company is a network of relationships.
Making a good impression at a dinner party is important. Making one as a business is crucial. When you strengthen connections to your audience, you increase returns. J.Beck Strategies works with individuals and companies to craft their language and solidify their message to ensure they get past those awkward first hellos.
That’s not what I meant.
We’ve all said something that came across different than how we intended. Your company’s messaging needs to be clear and concise. When you speak with clarity you speak with confidence.
Are you ready to get out of here?
There comes a time when the party is winding down and it’s time to make a move—your call to action. You may be the most charming person in the room, but unless you can close the deal, you’ll be charming yourself to a lonely, late night slice of pizza.
Good writing is much more than proper grammar and correct spelling. It’s another public-facing layer to your company. What you wear to a meeting, how you present a proposal, what you say to a client, writing is a tool that can either work for you like a custom-tailored suit, or leave you rummaging in the dark coat closet searching for your jacket.